Identity and performance in popular culture
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.
Hip-Hop: Beyond Beats & Rhymes
Music, Documentary
5.8
The Jönsson Gang Turns Up Again
Crime, Comedy
6.0
Samurai II: Duel at Ichijoji Temple
Drama, Action, Adventure
7.2
The Good Witch's Charm
TV Movie, Family, Fantasy
7.3
Sissi: The Fateful Years of an Empress
Romance, Drama, History
7.2
Madeline
Family, Comedy, Drama
6.2
The Gendarme and the Creatures from Outer Space
Comedy, Science Fiction
6.0
Good Luck Charlie, It's Christmas!
Comedy, Family, Drama, TV Movie
6.7
Asterix the Gaul
Family, Animation, Adventure, Comedy
6.5
Frenemies
Drama, Family, TV Movie, Comedy
5.8
Teen Spirit
Drama, Fantasy, Comedy, TV Movie
5.9
All I Wish
Comedy, Romance
5.5
Night at the Museum: Battle of the Smithsonian
Adventure, Fantasy, Action, Comedy, Family
6.1
Taste of the Sea 2: One Year Later
Comedy
6.0
Princess Protection Program
Family, TV Movie, Comedy
6.7
People
Drama
7.8
Stefan vs. Kramer
Comedy
6.0
Love and the City 2
Comedy, Romance
5.9
Wizards of Waverly Place: Wizard School
Family, Comedy, Fantasy, TV Movie
8.7
Beauty and the Beast
Family, Romance, Music
6.3
The Diamond King
Documentary
10.0
Videosyncracy
Documentary
6.5
The Matrix: Generation
Documentary, TV Movie
7.0
Turtle Power: The Definitive History of the Teenage Mutant Ninja Turtles
Documentary
7.5
The Iceman and the Psychiatrist
Documentary, Crime, Thriller, Horror
7.3
The New York Hardcore Chronicles Film
Documentary, Music
0.0
Never Surrender: A Galaxy Quest Documentary
Documentary
7.4
Trekkies
Documentary
6.4
A Brony Tale
Documentary
5.7
Batman & Bill
Documentary
7.1
Perfect Image?
Comedy, Documentary, Drama, Music
0.0
Indiana Jones: The Search for the Lost Golden Age
Documentary, TV Movie
7.8
Genderbende
Documentary
8.7
The Corporation
Documentary
7.6
Helvetica
Documentary
7.2
This Is It
Music, Documentary
7.2
The Perfumed Garden
Documentary
0.0
Rise of the Warrior Apes
Documentary
7.7
Butch Jamie
Comedy, Documentary, Romance
3.8
Return of the King: The Fall and Rise of Elvis Presley
Documentary, Music
7.2