Metrobranding

Metrobranding

Metrobranding

4.6 Metrobranding

2010, 1 h 32 m

History, Documentary

A love story between men and objects

While people in Western Europe were used to choose between hundreds of brands, the communist Romanian used to have a different experience: all our life we lived with only one brand for each basic product. Imagine the importance that this 'mono-brands' could acquire for the lives of those who made them and for the lives of those who consumed them. A love story between man and object.

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